A start-up founded by Loughborough University engineering alumni that has developed a unique
technology platform to measure physiological parameters, such as heart rate, as well as biomechanics,
such as head impacts, is acquired by California-based Glidewell, a global leader in custom dental
solutions.
Founded in 2017, ORB Innovations was supported from the outset by the Loughborough Enterprise
Network. Rob Paterson (Product Design Engineering, 2017) and Tom Quinn (Electronic and Electrical
Engineering, 2018) participated in competitions, pre-accelerator and accelerators in Loughborough
University London’s Future Space, before being selected for LUinc., the University’s incubator based on
Loughborough University Science and Enterprise Park.
Rob Paterson, CEO and Co-founder of ORB Innovations, said: “We are thrilled to join the Glidewell
family. As one of the largest dental companies in the world – with a 50-year track record of pioneering
new technology – we feel we have found a natural home.
“The acquisition will allow us to accelerate the launch of our unique platform in the US and to increase the pace of our research and development in other areas. Together, ORB Innovations and Glidewell will bring to market a whole range of smart oral products that will provide flexible new options for health-conscious consumers.”
Glidewell has a formidable record of technological innovation, since its founding in 1970, but this
acquisition marks the first investment in smart dental products in its expansive portfolio.
Glidewell CEO, Stephenie Goddard said: “We see the platform the ORB team has developed as an exciting evolution for the sports market. And it’s easy to envision applications in other wellness related areas in line with Glidewell’s mission to bring innovative solutions to dental practitioners and their patients all over the world.”
Professor Dan Parsons, Pro Vice Chancellor Research and Innovation at Loughborough, said: “This is
fantastic news and further evidence of the excellent innovation ecosystem we are building here at the
University – I am delighted for the team.
“Since its launch, ORB Innovations has shown outstanding potential and I am pleased that this has been
recognised by Glidewell. The acquisition will stimulate further investment in innovation – enhancing
employment for electrical engineers, software developers, sports and data scientists, and other
technology enthusiasts in the UK and will further inspire more startups from the University’s student and graduate entrepreneur community.”